Most of our domains are billed to us in US Dollars, so our pricing is at the mercy of the GBP/USD exchange rate. The pound has strengthened significantly against the dollar since we last reviewed our pricing, so we’ve just rolled out reductions on many of our domain registration prices. For example, .com domains drop by £2 to £11 + VAT, and .cymru (which, confusingly, we buy in dollars) drops by £3.50 to £22.
We aim to offer straightforward, no-nonsense pricing with no unsustainable introductory discounts that punish customer loyalty with inflated prices in subsequent years. We price our domains at a level that allows us to properly support our customers.